Now offering Social Media Management
Main Course Media
Let's Talk

Marketing That Delivers · For Software Companies and Local Businesses

Marketing that helps software companies grow without a growth team

We write, launch, and manage the video ads that turn software and app buyers into paying customers, then report the numbers an investor would ask for. Local businesses get the same team for websites, search, and ads. Modern tools and a lean senior team mean big-agency results without the big-agency overhead, retainers, or runaround.

See the Software Offer For Local Businesses
Main Course · Results from live accounts

Case studies

Cadynce · Meta Ads
Cost per new prospect
Meta Ads
Cost per demo lead
Google Ads
Booked calls from paid search

Published results

Cost per new prospect $38.52 Cadynce
Cost per demo lead $49.35 Meta Ads
Booked calls from paid search 63 Google Ads

How we count

Live accounts

Every figure is pulled from a live ad account. No projections.

Who they are

With permission

We name a client only when they agree. The rest appear by industry.

Read the studies

Our founder’s work has been featured in

For software and app companies

Video ads that win customers for software and apps

Most software teams have a product that works and a founder who sells it well, but nobody whose whole job is finding the next customer. That is the seat we take.

  1. Scripts from your sales calls

    We write short scripts around the problems buyers raise and the objections that stall deals. Your founder records them on a phone, or an AI presenter reads them.

  2. One conversion that counts

    Every ad optimizes toward a real demo request, trial, or signup, tracked into your CRM, not toward clicks that look good in a dashboard.

  3. Numbers an investor would ask for

    Each month: spend, cost per demo or signup, and cost per customer once you tell us which ones closed, with a 30-minute call to go through it.

See the Software Offer Or get a free ad teardown

Real Results

The numbers we get for software companies and local businesses

Actual outcomes from real Main Course clients, named only with their permission. No vanity metrics.

Meta video ads · Construction software

The founder’s videos found the buyer. An AI-made video brought in nine new prospects.

Cadynce sells estimating software to building-products manufacturers. At $20 a day on Facebook, a second video made with AI more than doubled the click rate of the founder’s own videos and turned up nine new prospects in 19 days, each one confirmed in Cadynce’s CRM.

Per new prospect
$38.52
Click rate, up from 1.02%
2.22%
A day in ad spend
$20
Read the Cadynce case study
“I reached out to Trace about some help with social media, but after discussing our goals we pivoted to some Meta video ads, and he was right. I find the Meta platform really confusing and was glad to turn this over to Trace and his team. They write the scripts, adjust the spend and tie back the attribution so we could begin to see where our leads were coming from. He finally made Meta work for us.”
Kenneth Sewell
Co-founder of Cadynce
$49.35 Meta Ads
Cost per demo lead

B2B software · Meta video ads · 14 days in Jul 2026 at $50 a day: 14 demo leads, 4 new customers.

Read the case study
63 Google Ads
Booked calls from paid search

Septic services contractor · Google Search Ads · Nov 2025 to Jul 2026, from zero paid search before.

Read the case study

Who you’re working with

An agency powered by technology, expertise, and excellence

We built our company from the ground up on modern, cutting-edge AI technology. We are constantly evolving and innovating new ways to improve efficiency, speed, and accuracy.

Trace Christian is the founder of Main Course Media, a Dallas-based marketing agency for local small businesses nationwide. He pivoted to marketing from venture capital, startups, and financial analysis, and has spent two-plus years at an established digital marketing firm. He now writes and builds websites, SEO, and ad campaigns for every Main Course client.

Why Main Course

What sets us apart from other agencies

Real Strategy, Real People

Every campaign starts with a marketer who understands your business and your market. The strategy, judgment, and accountability are always ours, we just use modern tools to execute faster and sharper than the old way.

Big-Agency Results, None of the Overhead

A lean, senior team plus modern tooling means you get the caliber of work big corporations pay a fortune for, without the big-agency overhead, retainers, or runaround.

Radically Transparent

You’ll always see your real numbers and own your accounts. We’re honest about what we do, how we do it, and what it’s doing for you.

See how we work

Our Simple Process

What to expect when you work with us

  1. Discovery Call

    We hop on a video call to learn about your business, your current marketing, and your goals.

  2. Onboarding

    Sign up, fill out our new-client questionnaire, and book your onboarding call to kick things off.

  3. Growth & Reporting

    Monthly reports, meetings as needed, and same-day answers from a team that actually picks up.

Want the detail? How onboarding, reporting, and support actually run.

For Local Businesses

Everything your business needs to be found

One team for your website, your search rankings, your advertising, and your social media, all working together.

01 Website design 02 Local SEO 03 Google Ads & advertising 04 Social media management

Capabilities

Websites Built to Convert

Fast, modern websites that turn visitors into paying customers, not just look pretty, designed and built to perform.

View all services

Only need one thing? Single services start at $200/mo.

Backed by Groundbreaker Marketing

Main Course Media is backed by Groundbreaker Marketing, an established digital-marketing firm with 6+ years and 60+ local businesses grown. You get the personal attention of a small agency, with their support, resources, and proven processes behind every campaign.

  • 6+ yrs Established track record
  • 60+ Local businesses grown
Visit Groundbreaker Marketing What the partnership means

Local Business Pricing

Simple, all-in-one packages

Pick the package that matches where your business is today. Everything's bundled to work together, with no add-ons to decode.

Starter

$1,190/mo

The foundation every business needs: a custom website, the local SEO to get it found, and Google Local Service Ads where Google offers them for your trade.

Get Started
  • Professionally designed website, hosting & updates included
  • Local SEO: optimized city & service pages
  • Google Business Profile optimization
  • On-page & technical SEO, citations & reviews
  • Google Local Service Ads management, where Google offers them for your trade
  • Lead & call tracking on your ads
  • Transparent monthly reporting

No setup, build, or onboarding fee. Ad spend billed separately.

See everything included
Most popular

Growth

$1,990/mo

Everything in Starter, plus Google Search Ads and Meta Ads management, so all three paid channels run under one plan with every lead and call tracked.

Get Started
  • Everything in Starter
  • Google Search Ads + Meta Ads management, on top of Starter’s Local Service Ads
  • Lead & call tracking across every channel, with monthly reporting

Ad spend billed separately.

See everything included

Market Leader

$2,790/mo

Everything in Starter and Growth, plus a done-for-you social presence that keeps you top of mind. You just share the photos.

Get Started
  • Everything in Growth
  • Full social media management: 4 posts/week on Instagram, Facebook, LinkedIn & X
  • SEO/GEO blog content, published & syndicated
  • Priority support + ongoing strategy

Ad spend billed separately.

See everything included

Every package is a simple monthly plan: no long lists of add-ons to decode, and no setup, build, or onboarding fee. Your website is included from month one; ad spend on every package is billed separately and paid straight to the platform. Not sure which fits? Tell us your goals and we’ll point you to the right one. Prefer just one service? See à la carte pricing. Selling software? The video ads program has its own price.

Straight answer

Is this worth it for your business?

Do the envelope math

If your average job is worth $500 and you close half your leads, Starter needs to bring in about five extra leads a month to pay for itself. If your average job is a $3,000 upgrade, one extra job a month covers Market Leader.

Don’t hire us if

  • You can’t handle more work right now. Fix capacity first, it’s free.
  • $1,190 a month would put real pressure on payroll.
  • You need the phone ringing next week and can’t fund ad spend.
  • You want to be judged on rankings and impressions.

The full honest breakdown What it costs over a full year Every cost beyond our invoice

Free offers

Not ready to sign up? Start with something free.

For software founders

Free ad teardown

Trace records a short video on your Meta ads or demo page and names what he would change first. By email within two business days.

Ask for a teardown For local businesses

Free website report

A plain-English check of your site: speed on a phone, layout, security, and how easy it is to call you. By email within two business days.

Get your free report Referral program

Earn up to $1,395

Know a business owner who needs more customers? Introduce them. If they become a client, we pay you half of their first monthly fee.

Make an introduction

Where we work

Local means local

We’re based in Dallas and work with businesses across the Metroplex. Each city below has its own page on how local search works there.

Also covering Dallas County, Tarrant County, Collin County, Denton County, Ellis County, and clients nationwide. See all service areas or reach out from anywhere.

Common questions

The questions we get before every first call

Answered here in full, with real numbers. There are 70 more where these came from.

How much does Main Course Media cost per month?

Our packages are $1,190 a month for Starter (custom website, local SEO, and Local Service Ads management where Google offers them for your trade), $1,990 a month for Growth (adds Google Search Ads and Meta Ads management), and $2,790 a month for Market Leader (adds social media management and content). Single services à la carte start at $200 a month for a custom website (12-month agreement), $495 a month for one advertising channel, $595 for SEO, and $600 for social media management.

Every package is a flat monthly rate covering everything listed on the plan, with no setup, build, or onboarding fee and no long list of add-ons to decode. Ad spend on every package is billed separately and paid directly to Google or Meta.

Full pricing breakdown More on pricing & billing

Who will I actually be talking to?

Trace Christian, the founder, and whoever else is directly working on your account. Not a rotating account manager and not a support queue. You will always know who is responsible for your marketing.

Meet the founder More on working with us

How long does SEO take to work?

Four to nine months in most markets before SEO is genuinely producing, with results compounding from there. Google Business Profile work moves faster, with map pack movement typically showing in 60 to 90 days, which is why we do that piece first.

Anyone promising first-page rankings in 30 days is either targeting keywords nobody searches or is about to do something that gets you penalized. SEO is a compounding asset, not a switch.

How our SEO works More on seo & local search

Do you mark up my ad spend?

Never. Your ad budget goes directly to Google or Meta from your own account, and our fee is a flat monthly amount that does not change with your budget. You can verify this yourself at any time because the account is yours.

More on google ads & advertising

How long does a new website take?

You see a first design concept within ten business days of sending us your content and access, and the finished site goes live within thirty days of your approval. That is weeks rather than the months a traditional development shop takes, and there is no build fee, because the website is included in your monthly plan from month one.

Speed is one of the real advantages of how we work. A marketer sets the direction, our trained AI systems do the heavy build, and a person reviews every piece before it ships. The main variable is how quickly we get your content: photos, service details, and answers about your business.

How we build More on websites & web design

You use AI. What am I actually paying for?

Expertise and judgment. A real marketer studies your business and decides the strategy, our trained AI systems do the heavy execution, and a person reviews every piece before it ships. Everything the AI does, we know how to do by hand and have done by hand.

The tools are available to anyone; knowing which ones matter, in what order, and how to make your website, SEO, ads, and Google listing reinforce each other is the part that takes years. AI is why one expert can do the work of ten, and that efficiency is why the price is what it is.

The Main Course Method More on working with us

Browse every answer by topic
Where to next

What founders and business owners usually want to see before a call.

Ready to grow
your business?

Let’s talk about where you are and where you want to be. No pressure, no jargon. Just a clear next step.

Let's Talk (214) 833-5706

Not ready to talk? Get a free ad teardown if you sell software, or a free website report for a local business.